British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the changes

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the British Airways Executive Club, it’s now the the British Airways Club, with updates taking effect on April 1,

British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on spending, offering more ways to earn Tier Points and milestone bonuses.

For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages. It will also require 40,000 annual points thereafter to retain, 32,000 of which must be attained through the above conditions.

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class booked.

British Airways has decided to make a major change to its loyalty programme from April 2025, in a move that has been criticised by Rob Burgess, editor of frequent flyer website headforpoints.com

British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.

Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.

British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.