But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.

Generative AI has caught the attention of many large businesses in several industries, and the tech industry is one of them. Among the major corporations jumping on the AI bandwagon, there’s EA (Electronic Arts).