EA made generative AI core of its business
EA's bold shift towards generative AI redefines game creation with user-generated content, revolutionizing AAA game ...
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EA Looking to Use AI to Take User-Generated Content to the Next LevelPublishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...
Job security in the games industry has been hotly debated since the rising popularity of AI. This wave of layoffs coincided ...
Electronic Arts (EA) is taking the gaming and AI scene seriously. Recently, Mihir Vaidya, chief strategy officer of EA, ...
Can an annual sports game improve year on year, yet receive a lower score? The first entry of the post-FIFA era delivered ...
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
Maxed out on full settings, EA FC 25 is a beautiful game. The stadiums, players, kits, and the like look as good as they ever ...
Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...
The AI is what stands out the best with the product on the field and seeing the strategy play out with teammates is neat. EA SPORTS FC 25 remains the visual peak of EA SPORTS titles, even though ...
This is one such area in which Nintendo stands apart from companies like EA, who recently called AI "the very core of our ...
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