On the bottom of the front screen, we can see a One UI 7 / Galaxy AI feature that Samsung is yet to fully announce. The "Now Brief" bar will show you notifications designed specifically for you. It takes information from all of your apps and Galaxy AI summarises and presents important aspects as brief alerts.

CNN Underscored editors are turning our attention to all of the latest gear and gadgets out of CES 2025. On top of everything else Samsung is announcing, the brand is also gearing up for its latest Unpacked event later on in January.

In the case of the trade-in rebate, you could potentially pick up the S24 Ultra for just $350 if the device you hand over is valued highly enough to hit the max rebate. For the non-trade-in deal, you get a Galaxy S24 Ultra for just $799 upfront - which is lower than last year's Black Friday deal, for the record.