Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

At its Unpacked event last week, Samsung took the wraps off the Galaxy S25 lineup and spent a majority of the time talking about AI -- a trend in phone announcements these days. Echoing both Google and Apple, Samsung said it " built an AI OS from the ground up " when referring to its latest phone software, One UI 7 .

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.