Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's reputation with existing loyal customers.
"Brands that opt to maintain the status quo of their programs will likely begin to see some level of regression in KPIs as ...
Major changes are coming to the Qantas Frequent Flyers program, with members getting access to up to one million extra seats.
Think of it as a chance to enter your favorite Finger Lakes Coffee Roasters, knowing that every sip feels like the most adventurous of days. While large chains like Starbucks have successfully used ...
Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about ...
This story was originally published on Supermarketnews.
Myer has officially ballooned into a 783-outlet behemoth, with department stores, Just Jeans outlets, Jacqui E, Jay Jays, Dotti, and Portmans stores – and a loyalty card to service it all.The majority ...
Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want ...
As of this time, a team spokesman says the membership and rewards program is only set up for games, and not events such as concerts, since it is just being launched. However, team officials will ...
Redeeming points or miles is easy these days, as most loyalty programs offer multiple ways to use rewards. That said, many ...
The Points Guy on MSN9d
Air France-KLM Flying Blue program increases award prices but promises better availabilityFlying Blue has increased the cost of redemptions to Europe and beyond by approximately 20%, but it promises 30% more seats ...
Members of the myWaitrose loyalty program, now being rebranded as My Waitrose, will be able to get a free hot drink, ...
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