Tractor Supply, Lowe’s, Ford and other big companies altered some diversity, equity and inclusion policies after the ...

EXCLUSIVE — Robby Starbuck, a popular Republican activist who has successfully pushed companies to rein in their diversity, equity, and inclusion programs, said an election victory for former ...

From his home in Tennessee, the social media rabble-rouser Robby Starbuck is waging war on “woke” policies at places like Lowe’s and Ford. His timing is impeccable. By David Segal In early ...

A conservative activist has pressured companies from Tractor Supply to Deere and Lowe’s to ditch their DEI programs. Now he’s ...

Why some of America's most macho brands, from Caterpillar to Harley-Davidson, are running scared from the anti-woke crusader Robby Starbuck.

Robby Starbuck opens many of his social media posts with some variation of the same idea: “Brace yourself.” In July, for instance, the 35-year-old conservative activist who has recently gained ...

More on Starbuck's anti-DEI war:Inside Robby Starbuck's anti-DEI war on Tractor Supply, John Deere and Harley-Davidson Spates ...

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Elizabeth Gore, cofounder and president, Hello Alice, and Arian Simone, founding partner and CEO, Fearless Fund. · Fortune · Photograph by Stuart Isett/Fortune I caught up with Simone off stage ...

In early June, Robby Starbuck sat on the patio of his home in suburban Tennessee and recorded an eight-minute monologue on his mobile phone — a no-frills, TikTok-style video titled “Exposed: Tractor ...

The battle is far from over. With companies like John Deere and Harley-Davidson folding to pressure from right-wing activists like Robby Starbuck over LGBTQ+ issues, it’s easy to understand why ...