FDA’s requirement for truthful, balanced risk and benefit information applies to drugmakers, leaving a loophole for both ...

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

LEXINGTON, Ky. —Independent digital and linear advertising rep firm Viamedia has signed agreements to manage sales for four ...

Here’s a map of single-copy locations. Sign up for our daily newsletter here Two weeks ago, on one night alone, I saw five ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

AMANDA. A LOT OF MONEY. STACY AND BEN. THIS YEAR, THERE’S BEEN NEARLY $5 MILLION SPENT JUST ON TV ADS FOR STATE HOUSE RACES IN CENTRAL IOWA. AND THAT DOESN’T EVEN INCLUDE RADIO OR DIGITAL ADS ...

Ads referencing taxation, which warn of potential Democratic-led tax hikes, rose as a share of GOP broadcast TV spending to 40%, becoming the top-ranked issue in the first two weeks of October ...

Apple introduced the “Hey Siri” command with iOS 8 to let users easily interact with the virtual assistant without ...

AND JUST IN CENTRAL IOWA. THERE’S BEEN MORE THAN $20 MILLION SPENT RUNNING TV ADS JUST ABOUT THESE CANDIDATES. THERE’S AN OBSCENE AMOUNT OF MONEY SLOSHING AROUND OUT THERE THIS ELECTION CYCLE.