But now the pair have teamed up with a third YouTube star, Mr Beast, to create a brand new product that's already causing a stir. Lunchly is a pre-packed school lunch and will be made up of a bottle of Prime, a Feastables branded chocolate bar and either Fiesta Nachos, The Pizza, or Turkey Stack 'Ems.

"Lunchables sells hundreds of millions of units ... our goal is to give people a better for you alternative to it," he said.