An in-depth wrap-up of roundtable discussion with CMOs sharing what keeps them up at night, current market challenges & ...

New Balance has released the third edition of its 'Run Your Way' campaign with activations in the UAE and KSA.

The Romans remit will involve PR around the build and launch of the Wynn Resort, as well as being a key partner to the RAK ...

Alshaya Media Connect is the Group's new omnichannel network that aims to transform digital advertising to target consumers ...

The new McDonald's account win complements FP7 McCann’s existing remit, which includes the brand and local store marketing ...

Spark Foundry Middle East, part of Publicis Media Middle East, has announced the appointment of Manal Naboulsi as Business ...

The move to appoint Mckinven comes as Brand Lounge accelerates its expansion plans across the region, particularly in KSA.

The communications firm Edelman Middle East has added new members to its bench of leaders for its regional operations.

SMC CEO Khalid Alkhudair discusses partnerships, diversification, as well as investments in digital infrastructure, sponsorships, and more.

The Aster Superpower Project campaign focused on digital, social, influencers, DCRM (digital CRM), corporates, and events.

U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity. The refresh is more than a visual update, ...

S.A Hassan Bilgrami shares how marketers can learn from the strange and fascinating world of YouTube comments.