Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.

John Moore, global chief executive of Mediahub, is departing the agency after 27 years. Moore joined Mediahub Global in 1997 ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Articles written by Rupert Smith ...

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...