Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...
Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...
During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for ...
David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...
NBCU achieves 13.4% of TV, largest share by a media company since tracking began in November 2023. NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth. NEW YORK – ...
Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at ...
NEW YORK – September 26, 2024 – Nielsen’s Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for broadcast and ...
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can help ...
在制定应对经济衰退的计划时，缩减开支似乎是合理的，但营销人员却专注于最大限度地提高预算..... 在经济不景气的时候，人们可能会做出紧缩开支和削减预算的冲动反应--尤其是在经济不 ...
Scoprite i 5 fattori che spostano l'ago della bilancia per la costruzione del marchio attraverso il branded content, l'influencer e il podcast marketing ...
Descubre los 5 factores que mueven la aguja para la construcción de marca a través del branded content, influencer y podcast marketing.... Reducir el gasto puede parecer lógico cuando se planifica ...
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