Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 Prius Prime will now go by a more straightforward name: the Prius Plug-in Hybrid. The same goes for the Rav4 Prime, which is now called the Rav4 Plug-in Hybrid.

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer the Prius Prime, it’s now the self-explanatory Prius Plug-in Hybrid.

Toyota continues to evolve its popular Prius line, unveiling the 2025 Prius Plug-In Hybrid, previously known as the Prius Prime.

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ’25 RAV4 Plug-In Hybrid models are scheduled to arrive at dealerships in limited quantities before the end of the year.

For model year 2025, the model keeps on going with its winning blend of powerful electric and hybrid driving but flips the switch to a new name: Prius Plug-in Hybrid. The change to the Prius Plug-in name is intended to help consumers more easily identify the powertrain choices among Prius models.

The Toyota Prius Prime is one of the most affordable PHEVs you can buy today, and if you go the used route, here's how much it'll cost you.

The Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid Toyota, however, your search just got easier, because they've been renamed to the more obvious "Plug-In Hybrid,

The Toyota Prius Prime changes its name to the Prius Plug-In Hybrid for the 2025 model year, but it's still the same fuel-efficient hatchback.

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and RAV4 models