Paramount's Pluto TV and French broadcaster M6 have inked a programming deal that will see each provide content to the other's digital platforms. AVOD service Pluto TV will seed a dozen channels from its platform to RTL-owned M6,

The pact involves content, editorial initiatives and advertising sales, which will benefit both sides. This article, France’s M6, Paramount’s Pluto TV announce streaming pact, was first published at The Desk.

Dedicated M6 content channels on Pluto TV, a new Pluto TV branded area on M6+ and an advertising agreement scale the free ad-supported streaming business in France are part of a new strategic

Under the agreement, M6 will become Pluto TV’s advertising partner, enabling M6 Publicité to sell the Pluto TV inventory in France, alongside the Paramount Advertising team.

M6+ and Pluto TV have announced the signing of a commercial and editorial partnership that will expand their free streaming and digital businesses in France.

The strategic commercial and editorial partnership is designed to “scale and expand their free streaming and digital businesses in France.”