IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...