Unilever has tended to use three main groups, WPP, Omnicom and Interpublic, for media-buying globally in the recent past but ...

“Traditional roles may be changing, but new opportunities are emerging, especially in areas such as creative technology, and ...

Meta, which owns Instagram, Facebook and WhatsApp, previously tested the AI dubbing on Latin American and U.S. influencer ...

For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that ...

That’s why the platform hosted a discussion at one of TIFF’s highly attended industry conferences and delivered this message ...

Matthew Vaughn, the filmmaker behind action movies like Kick-Ass, Fantastic Four and the Kingsman series, recruited actor John Cena and musician Benson Boone for his latest project for Meta: an action ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...

A new brand campaign shared exclusively with Campaign US appeals directly to younger generations by showing the IRL experiences that are happening in malls across the country — connecting with friends ...

He inspired me, every day, “to kick ass and take names” (his words). He passed away in March of 2023, at the age of 89, and I ...

Media buyers share the opportunities and challenges ahead for the new product.

This trend is also likely to benefit platforms like Amazon significantly. However, there's a potential ‘grey swan’ risk, namely, that such advertisers would be hit by the fallout from US politics, ...

Pop-Tarts’ senior director of marketing shares the inside story of how the costume came to be and emphasizes that, sadly, it ...