The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

The solution reflects retailers’ interest in tech that can closely watch goods that need frequent restocking or have high shrink rates, CEO Brad Bogolea said.

The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, including grocery.

Experts expect food retailers to focus on value, sharpen their data management capabilities and adapt to the evolving health ...